Reynard Beer Label & Packaging

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This Tafe assignment required me to create packaging for a beverage of my choice. I had to create a new brand for the beverage, this leading me to create a logo and colour scheme for the brand and its packaging.

I chose to design packaging for a beer brand. The companies name is 'Reynard', which originated from the Red Fox. I chose for the Distiller company to be from Alaska in a town named 'Fairbanks'. The Reynards are cunning, clever creatures and are very resourceful. They spend most their time hunting at night, just like I'd intend most of the consumers to be doing with this beer "Hunting down a Reynard Lager". But you need to be skillful and clever enough to obtain this unique flavour; it may be rare, but most satisfying indeed.

I was required to Design a label for the bottle and design the outer packaging for the bottle (6 x Pack). Below I have mocked up what it would look like if actually printed on the bottles and 6 x Pack.